NC Ads Are Part of Seven-Figure National TV Buy, Digital Outreach and 11 State Organizing Effort
View the ad here.
Starting today, North Carolina citizens in three media markets will begin to see a new slate of television advertisements touting the work of Senator Kay Hagan and her support of clean energy, jobs and clean air policies that protect public health. The North Carolina ad is part of a multi-million dollar clean energy and public health campaign to thank Congressional leaders for taking leadership roles on these important issues.
The Southern Alliance for Clean Energy (SACE) is joining forces with leading local and national organizations to show their support, and the support of their millions of members, for these courageous Congressional leaders, including Senator Hagan. SACE will sponsor the North Carolina series of ads, thanking Senator Hagan for protecting North Carolinians from dangerous air pollution. The ads take on the big polluters who have spent millions criticizing the Senator for standing up for clean air and children’s health. They hope it will encourage other clean energy and clean air champions in Congress to step up. The ads are among the first this year to highlight the need for clean energy and clean air solutions and leaders who support them.
“Big polluters are spending big to convince people that clean energy investments, and those that support them, are bad. They are doing on North Carolina’s airwaves what they do to our land, air and water every day: spreading poisonous attacks against Senator Hagan and we are here to fight back,” said Stephen Smith, Executive Director of the Southern Alliance for Clean Energy. “Kay Hagan knows we can support our businesses and protect public health from dangerous air pollution; we don’t have to choose. We can do both and live in safer communities while growing our economy.”
Another component of the overall national campaign is six-figure digital ad campaign as well as a robust organizing plan for North Carolina and 10 other states including Maine, New Hampshire, Pennsylvania, Virginia, North Carolina, Ohio, Michigan, Colorado, Minnesota, Montana and Iowa. Organizers on the ground will work with local leaders, businesses, activists and elected officials to highlight the need for taking action to support clean energy and cut carbon pollution. Most of the major leading environmental groups are participants along with local partners like SACE. The activity in these states will occur throughout the remainder of the year and will be supported by groups including Environment America, Natural Resources Defense Council, Sierra Club, National Wildlife Federation, Earthjustice, Environmental Defense Fund and others.